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McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report

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2LAR Wire Desk (Decrypt) Syndicated Wire Desk • Published 2026-09-30
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McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report

Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart....

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